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A Melbourne winter night festival glowing with warm lights and gathered crowds

WinterMosaic

Bright cultures. Warm connections.

Presented bySnowy River Caravans

More culture. More connection. More moments that matter.

Discover the vision

What if one of our greatest strengths became something Melbourne could experience?

Behind every Snowy River caravan is something far bigger than a production line.

It is a team made up of people, cultures, languages, traditions, stories and journeys from around the world.

Winter Mosaic is an idea to celebrate that diversity beyond our workplace, by creating a vibrant public winter festival for Melbourne.

Not simply a multicultural day for our employees.

A multicultural celebration created with our people.
For our city.

It starts with us.

Winter Mosaic begins with the people who make Snowy River what it is.

Different backgrounds.

Different traditions.

Different journeys.

One team.

Future concept: With employee participation and consent, this space could feature the real people, cultures and stories behind Snowy River.

Your story here
Your culture here
Your tradition here
Your journey here
Your story here
Your culture here
Your tradition here
Your journey here
Your story here

Imagine Melbourne on a winter evening…

  • Warm lights.
  • Music in the air.
  • Food from around the world.
  • Stories being shared.
  • Families discovering something new.
  • Cultures celebrated proudly.
  • A city coming together.

Welcome to Winter Mosaic.

Seven experiences.
One winter celebration.

The Global Table

Food, flavours and family recipes from cultures around the world.

The Mosaic Stage

Live music, dance, cultural performance and shared celebration.

Stories of Us

Human stories of journeys, family, heritage, belonging and home.

Little Explorers

An interactive cultural passport experience created especially for children and families.

Mosaic Market

Makers, artisans, cultural organisations and community groups sharing creativity, tradition and culture.

Gather Around

Warm gathering spaces designed for conversation, connection and shared moments.

Mosaic After Dark

Lighting, colour, projection, performance and atmosphere transforming the festival as evening falls.

More culture.
More connection.
More moments that matter.

Snowy River has always been about more than where people go.

It is about the people they travel with, the experiences they share and the moments they remember.

Winter Mosaic takes that idea somewhere new.

It creates a moment where our people, their families, their cultures and the wider Melbourne community can come together and experience something that matters.

Snowy River Caravans

What would you bring to the mosaic?

Every culture adds something.

Every story adds something.

Every person adds another piece.

When people see themselves celebrated, something changes.

Pride

An opportunity for employees to proudly share their heritage, traditions and stories.

Belonging

A visible demonstration that different backgrounds are not simply represented at Snowy River. They are valued.

Connection

New conversations between colleagues, families, communities and cultures.

Participation

Employees can help shape the event rather than simply attend it.

Family

An opportunity to include the people who matter most to our team.

This is not about asking employees to perform their culture.

It is about creating an invitation for those who want to share, contribute and help shape something meaningful.

Participation would always be voluntary and respectful.

Why should Snowy River lead this?

Good for our people.

Good for our community.

Good for Snowy River.

  • Employee pride
  • Employee engagement
  • Employer brand
  • Community relationships
  • Cultural partnerships
  • Authentic storytelling
  • Positive brand awareness
  • Content opportunities
  • Public relations
  • Recruitment
  • Family engagement
  • Community impact

Built with our people.
Created for Melbourne.

  1. 01Winter Mosaic would be a free public multicultural winter festival, with Snowy River Caravans as presenting partner.
  2. 02Employees who choose to take part could help inspire the cultural program.
  3. 03Multicultural community organisations, cultural artists and performers, community leaders, food vendors and makers, and local families would help shape the final public program.
  4. 04The goal is genuine co-design. An event created with communities, not about them.

Snowy River presents the event.
Our people inspire it.
Melbourne's multicultural communities help shape it.

Free. Welcoming. Accessible. Created together.

Physical, cultural and social accessibility would be considered from the very beginning, so everyone can feel at home.

Dancers and musicians performing on a winter festival stage

Our people are where the idea begins.
The community is where it grows.

Snowy River doesn't have to do this alone.

Winter Mosaic can be built through a shared funding model.

Snowy River could provide the foundation, while grants, event partners, sponsorships, in-kind support and other event income help bring the wider vision to life.

The aim is not simply to spend more. It is to make Snowy's investment work harder.

Snowy River Caravans

Presenting partner support.

City of Melbourne grant

Potential funding and eligible in-kind support.

Event partners

Potential sponsorship and partner contributions.

In-kind support

Potential supplier, venue, production and community support.

City of Melbourne
Cultural Festivals, Markets and Events Grants

Up to $20,000

The current City of Melbourne Cultural Festivals, Markets and Events Grants program provides up to $20,000 per event through cash funding, eligible in-kind support, or a combination of both, subject to the program guidelines and approval.

The program is designed to support free public events that celebrate multicultural communities, strengthen social connection and belonging, create cross-cultural experiences and activate Melbourne's public spaces.

Applications close

15 October 2026

4:00 pm AEDT

View City of Melbourne grant

Why Winter Mosaic aligns

  • Celebrates Melbourne's multicultural communities
  • Creates genuine cross-cultural experiences
  • Free and open to the public
  • Designed around community participation
  • Encourages connection and belonging
  • Activates Melbourne during winter
  • Engages diverse communities in event design and delivery

Timing

Winter Mosaic is proposed for June 2027.

That places the event within the current City of Melbourne Cultural Festivals, Markets and Events Grants funding period, which covers eligible events beginning between 1 January and 30 June 2027.

Applications for the current round close at 4:00 pm AEDT on 15 October 2026.

Funding is competitive and subject to formal eligibility, assessment and approval.

Held within the City of Melbourne

Winter Mosaic would need to be delivered at an eligible location within the City of Melbourne municipality.

Free to attend

The public cultural program would be free and open to everyone.

1,000+ attendees

The event concept would be developed to target at least 1,000 attendees to the free program.

Shared funding model

The grant requires contribution from other funding or income sources, aligning with the proposed shared funding model.

Eligible event entity

The formal applicant would need to meet City of Melbourne requirements including legal entity, ABN and insurance requirements.

Government grants are competitive and subject to eligibility, assessment and approval. Funding opportunities shown here are indicative and would be formally assessed before any financial commitments are made.

A big idea doesn't have to mean Snowy carries the full cost.

With the right mix of funding, partnerships and support, Winter Mosaic can become a shared investment in our people, our community and more moments that matter.

How Winter Mosaic could be funded

Winter Mosaic can be designed as a shared investment.

Snowy River helps lead the vision, while grants, sponsors, suppliers, vendors, exhibitors and in-kind partners help bring the event to life.

The aim is to create a festival that feels ambitious, culturally meaningful and financially achievable.

One event.
Multiple funding streams.

  • Snowy River support 25%
  • City of Melbourne grant 10%
  • Sponsorship 22%
  • Food vendors 13%
  • Stallholders 10%
  • Exhibitors 8%
  • In-kind support 12%

Illustrative funding mix only. Final revenue model subject to approvals, agreements and event design.

Winter
Mosaic

Presented by Snowy River Caravans

  • Grant support
  • Event partners
  • Industry suppliers
  • Food vendors
  • Stallholders
  • Exhibitors
  • In-kind support
  • Community partners

A festival designed to be shared.
A funding model designed the same way.

  • Mosaic Stagesupported by a major partner
  • The Global Tablesupported by a food or hospitality partner
  • Little Explorerssupported by a family-focused partner
  • Mosaic After Darksupported by a lighting or technology partner

Potential partner ecosystem

Illustrative only

These are examples of the kinds of organisations that may align with Winter Mosaic based on existing industry relationships, event relevance or brand fit.

Industry and supplier partners

Potential industry support

  • I.H. Hunter
  • COSCO Shipping
  • Dometic
  • Leisuretec
  • BMPRO
  • Projecta

Vehicle or mobility partner

Potential commercial support

  • Chevrolet / General Motors

Event commercial partners

Possible event partners

  • Food vendors
  • Market stallholders
  • Community exhibitors
  • Experience partners
  • Production partners
  • Hospitality partners

Future partner engagement could include cash sponsorship, in-kind support, activation partnerships or experience-specific backing. No organisation named here has been approached or has agreed to take part.

Make the budget work harder

A shared funding structure can reduce direct cost pressure on Snowy River.

Create a stronger event

Partners can contribute expertise, experiences, activations and resources.

Build industry goodwill

Suppliers and aligned brands may welcome the opportunity to support a meaningful public event.

Turn support into experience

Sponsorship can help fund real festival moments such as food areas, kids' activities, lighting, stage programming or cultural experiences.

The goal is not simply to lower cost.

It is to build a better event through shared support.

Why now?

A proposed Melbourne festival for June 2027. Planning early gives us the chance to build this properly, with our people, not around them.

  1. October 2026

    Internal alignment, preliminary community conversations, concept budget and City of Melbourne grant application

  2. Late 2026

    Employee consultation, cultural discovery and formation of an employee Cultural Advisory Group

  3. Late 2026 / Early 2027

    Community partnerships, venue development and cultural co-design

  4. Early 2027

    Programming, permits, production planning, artists, vendors and event operations

  5. Autumn 2027

    Public campaign launch and event build-up

  6. June 2027

    Winter Mosaic

External grants, partnerships and community support may be explored to help bring the concept to life. None of these are assumed or guaranteed at this stage.

We don't need HR to approve a festival today.

We need HR to help us explore what it could become.

  1. 1

    Help us better understand the cultural diversity represented across the Snowy River workforce.

  2. 2

    Help us develop an appropriate voluntary expression-of-interest process for employees.

  3. 3

    Help develop a short, voluntary and culturally respectful workforce discovery process, so we can understand which cultures, stories and traditions employees may wish to share. No one would ever be asked to disclose their background.

  4. 4

    Help establish clear privacy, consent and participation principles.

  5. 5

    Identify an HR representative who could join the initial project group.

  6. 6

    Help us invite a small group of interested employees to form a Cultural Advisory Group.

  7. 7

    Explore the idea together before any major commitments are made.

Permission to explore.

The first ask is simple.

See the next steps